Incorporating Popular Culture Elements into Hanan Attaki’s Dakwah
DOI:
https://doi.org/10.24252/jad.v25i2a6Kata Kunci:
Popular Culture, Islamic Preaching, Digital Dakwah, Ustaz Hanan Attaki, Youth AudienceAbstrak
Penelitian kali ini bertujuan untuk mengeksplorasi pemanfaatan budaya populer dalam dakwah yang disampaikan oleh Ustadz Hanan Attaki. Sebagai salah satu pendakwah Islam terpopuler di Indonesia, Ustadz Hanan Attaki menerapkan unsur-unsur budaya populer, seperti bahasa gaul, istilah Inggris, musik, dan fashion anak muda, dalam menyampaikan ajaran Islam. Penerapan dakwah dengan budaya populer, ini sangat relevan dan menarik bagi generasi muda. Dengan pendekatan kualitatif, penelitian kali ini menganalisis dakwah Ustadz Hanan Attaki melalui analisis wacana kritis Fairclough, untuk mendapatkan gambaran bagaimana budaya populer diintegrasikan ke dalam dakwahnya. Hasil penelitian menunjukkan bahwa penggunaan budaya populer tidak hanya meningkatkan dakwah, tetapi juga memperkuat pemahaman jamaah terhadap nilai-nilai Islam melalui istilah-istilah yang akrab di telinga generasi muda. Strategi tersebut juga menarik ikatan emosional antara penceramah dan pendengarnya sehingga pesan-pesan keagamaan dapat diterima dan dipahami. Referensi budaya populer terkadang juga bermasalah karena pada dasarnya keduanya berbeda wacana. Penelitian yang dilakukan saat ini menyimpulkan bahwa integrasi budaya populer dalam dakwah keagamaan merupakan strategi yang efektif untuk dakwah.
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Hak Cipta (c) 2025 Mundi Rahayu, Vita Nur Santi, Ma'rifatul Munjiah, Abdul Muntaqim Al Anshory
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