Integration of using Fintech and social media for the Sustainability Halal Business in Pesantren

  • Nur Syamsu Jurusan Ekonomi Syariah FEBI UIN Dat0karama Palu
    (ID)
  • Syaakir Sofyan UIN Datokarama, Palu
    (ID)
  • Sitti Aisya UIN Datokarama, Palu
    (ID)
  • Muthmainnah MD Universitas Muhammadiyah Palu
    (ID)
Kata Kunci: Bisnis Halal, Teknologi Keuangan, Media Sosial, Pesantren, Keberlangsungan

Abstrak

Keberadaan fintech dan media sosial dalam bisnis halal di pesantren merupakan hal yang mendesak dan dapat memberikan nilai tambah ekonomi pada bisnis yang dikelola oleh pesantren. Penelitian ini bertujuan untuk menganalisis penggunaan fintech dan media sosial dalam bisnis halal yang dikelola oleh pesantren. Pendekatan lapangan dengan fenomenologi digunakan dalam penelitian ini, dan sumber data diperoleh dari beberapa pesantren di Sulawesi Tengah yang mengelola bisnis. Hasil penelitian menunjukkan bahwa penggunaan fintech dan media sosial dalam bisnis halal di pesantren berupa pencatatan transaksi, analisis laporan keuangan, pengambilan keputusan, pemetaan pasar, inovasi produk, ketahanan bisnis, serta pembangunan dan pemeliharaan jaringan bisnis di pesantren.

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Diterbitkan
2023-05-02
Bagian
AL-MASHRAFIYAH VOLUME 7 NOMOR 1 (2023)
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