Syafitria, Agnes Alzena. “OMNI-CHANNEL RETAIL TRANSFORMATION: IMPACTS ON CONSUMER SWITCHING, MARKET BALANCE, AND AGGREGATE DEMAND IN INDONESIA”. Assets : Jurnal Ekonomi, Manajemen Dan Akuntansi, vol. 15, no. 1, July 2025, pp. 1-15, doi:10.24252/assets.v15i1.57014.